The more you do it the quicker it get. Work out the system that works and tweak bits here and there. We found its quicker to setup when you have your own jobs to do and not help each other (less yelling/fighting!!). We could get ours setup in probably 10min for just the tent, plus 30min for the awning (bit extra with walls). First setup though nearly started WW3, ant took a loooooooong time, but we got a lot better the more we used it.
Pack up can take a lot longer, but for an overnight trip we wouldn't setup everything. Biggest thing is when the floor gets wet and you have to dry before putting the cover on, bit paper towel usually sorts that out.
Yep they are not the quickest, but all in all I don't think they are too bad.