I didn't notice this thread quick enough to see the price list but if 40% is their maximum margin then their gear is cheap! Remember that this is the gross margin that the store makes on the product; then out of this groos margin the store owner has to pay wages, super, rent, advertising, insurance, telephones, registrations, training etc etc - get the picture? Anyway, even if they were making 200% margin and as a consumer I am happy to pay for the product then good luck to them. I have no problem with a business making money. Sorry to rant.