Hey mate...all good! I'm not trying to be argumentative either.
We looked at swag 13x...it was only $7000 more than our FF. Again, we preferred the FF much more. I'm not really a fan of many of the hybrids to be honest...at least not for families. If it was just two of us I'd probably look at one. Even if I had a budget of 70K, Id probably still go FF to be honest.
To answer your question around benefits of FF over soft floor, top 20 off the top of my head:
1. Off the ground...which is worth its weight in gold
2. Sets up on its own footprint...as long as you can drive there, you can camp there
3. No need to unhitch from car, and even on uneven ground, with the D035 you just have to wind the jockey wheel up to level and leave car where it is
4. Queen sized innerspring mattress which stays permanently made up
5. Full size club lounge which is permanently setup
6. Fridge always turned on and ready to go whether at home or on the road
7. Awesome Kitchen with sink with next to no setup time (better than the kitchen in my first house haha)
8. With slide variant, room for 6 people, all off the ground in proper beds with small amount of setup time
9. Set up in well under 10min with a beer in one hand. Add another 10min for awning (raawcon makes awning a breeze)
10. Proper reverse cycle air-conditioning
11. Radio/Bluetooth/usb/cd player with internal and external speakers
12. 12v connections everywhere
13. 240v connections when at powered sites
14. Big water storage (150L on mine)
15. Integrated electric set-up...240v smart charger, dcdc charger, touch controls, water pumps, battery management system, water level gauges etc
16. Led lighting throughout
17. Still has huge annexe (mine 5.6m x 2.7m) which is great if you wanted to sleep an army like a soft floor
18. Boat rack to carry bikes, kayaks, solar panels, gear etc.
19. Storage everywhere...outdoor drawers, outdoor pantry, internal drawers, internal under lounge
20. Hot water to kitchen and shower