Gee I do not know which Malcolm Douglas you watched all the ones I have seen were full of sponcers gear, His Toyota, his Trailcraft boat, the outboards the oils he used , the winches, the tyre and tire changer, come to think of it everything on the show had sutle ads for the lot, even his croc farm, but great show anyway, You got to remember this load and in your face stile is all for the yanky market, Steve Irwin was the master of it, Craig