I'm wondering what PB thinks at the moment with everyone running away.. wonder if that's what they expected..
You could just about imagine the conversation from a week or so ago:
"Hey, Boss, I've had a brilliant idea. How about we stop all those free users from posting their own photo's to forums & make them pay instead? We'll make a killing"
Monday
(Boss) "Yes, you're right, we made a killing alright. You managed to kill our entire business in 48 hours. Good work, now get out - you're fired"