No it's not a race, but the easier the set up is, the quicker it is, so more relax time, whether drinking, fishing, walking or whatever.
This is a perfect example of you get what you pay for . Generally the better the camper, the faster/easier the setup/packup.( ask Peter1 and Lynda )
Example is the "Tanami", you set up the tent( 8 pegs ) ( 15 minutes) slide out the kitchen( 30 seconds) and that's it, everything else is in it's own drawer/compartment/cupboard/pantry/fridge.
Packing up should just be the reverse and if it's not, it's your system or the camper design is wrong.
My suggestion is if your setup/packup time is more than about 40 minutes each way, beg, borrow, save for a better camper or else you're going to crack the sh1ts with it and stop going camping.
Even in my dim dark past as a kid 58 years ago our family had a 10x16 heavy canvas tent, stretchers, kero stove , 12v light run from the battery, and we would have that up in about 30 minutes, driving from Yallourn we would stop and camp at Cann River( 6 or 7 hours then ) then the next day be in Eden for lunch ( 3 hours ) ( road is a bit different now )
And before you all start jumping on me( I wish ) think about this, if you took 3 hours to set up camp , would you have kept on camping, or would you have said " stuff it" it's too hard