Not at all a particular brand 'snob' when it comes to 4x4's, but vehicles in general, absolutely
I own a Hilux, last car was a Hilux too. Next one probably will be also. Simply because I wear them out. My entire driveline comes out of one, into the next victim, then it's destroyed on the beach. If my little engine, gearbox and diffs would bolt into another breed of dual cab, then that's what I'd buy. But it doesn't.
To me, my Hilux is a Shitbox that gets me to and from work, but most importantly, up and down the beach with out effort or problems. Its a nothing car.
But, show me a car with round headlights and two chrome bumpers, and you have my attention. Especially if it's of 60's vintage.
Doesn't matter if it's GM, Ford or Chrysler, they're all beautiful.
As for 4x4's, meh, they're just things to get you up and down the beach. They've got no soul
Shane.