Yep, happy to stand corrected, but it seems like the SUV style is the veehickal for the masses and the Wrangler is their dedicated offroadie.
The WK2 probably sits somewhere in the middle as the caravaner's tug of choice or in a few of our cases, we've had to spend $10k armour plating it for touring and offroad. Some may say not a big amount in the scheme of 4wd's, but my biggest frustration was and still is the lack of aftermarket.
The 3 letter aftermarket companies (excluding ECB and LRA) are starting to catch up but only now based on the amount sold. Their lack of initial support has turned me from a avid customer to a never step foot in their shops/trade stands ever again.
I offered my WK2 to any aftermarket company for any amount of time they needed it. It was only a local Melbourne guy that does work for other Jeep models that said 'yes please'.

Interestingly I now understand a designer from a major 3 letter company has left them to join him at Uneek4x4 and on their latest website update, they're now doing winchbars for GU's, Suzuki and FJ's.

www.uneek4x4.com.au
Another important point to note. A neighbour of mine is Alan from Terrain Tamer. I bumped into Him at my local servo and He was quick to coach me on the dangers of running a modern CRD as a town vehicle. Unless they get regular good hot operating temperature runs, as opposed to local school and sport runs, there is a thing called a Diesel Particulate filter on late model CRDs that has the ability to clog up and **** the engine up really quickly.
If you're a city dweller, recommendation is to get the petrol motor.
open the floor for further discussion.