Being able to purchase just about anything via the interwebs from you lounge chair with a beer in hand and having it delivered right to your door for anywhere between 10 to 75% cheaper i think cements how important customer service is.
I like supporting local businesses (when it makes sense, I am not going to pay double for something) but if I do not get the customer service, I will walk out and buy the product from the comfort of my home.
So from the businesses perspective (not all businesses, you can not buy everything on the web, ie a house....maybe you can Im not sure) they probably get peeved off with say someone coming in, trying on a pair of shoes they like, get the right size, then choof off and buy one on their smart phone from the US before they get back to their car in shopping center car park. Not defending bad customer service here, just putting a different perspective and offering up one reason cust service may be on the way out.
You are absolutely right IMO, customer service is whats going to ensure you have repeat and new business. Someone will tell 10 times more people about a bad experience then about a good one.
This next bit is a bit off topic, sorry. Businesses need to adapt to this digital era or go the way of the video store. My local video Ezy store is now a vending machine out the front of Woolies.
Vending machines give great cust. service
