We went and had a look at one on Saturday and they are huge !!
I guess it's not just the cost of the vehicle to purchase, but you'd also have to take into account the cost of the extras, bull bar, tyres (if you can get them), duel battery, winch, roof rack, cargo barrier, storage unit etc - you can spend $10-$15 more without much issue.
I'd love one, but alas can not afford it (or a new Toyota for that matter) I think we'll be sticking to our existing car for quiet a while.