Oops, stuffed the previous quote... I meant to ask this guy if he'd read the magazine...
if you meant me, then the current new magazine no I havent.
I gave up on advertising material in the guise of a magazines years ago. Yes we all know mags need adverts to survive, but I can get ads on the interwebs... free. How about just put ALL the ads down the back away from the interesting stuff. Thats how a few of the bike mags ran for years, and worked well. I'd even pick one up at the newsagents while waitin for the Pizza to be ready..
When you open a magazine and you don't get the index on the very first page, when you have to wait something like page 4-5 of the same ad month in month out its already lost me. All the Bike maggos are like this now. Dont buy them either.
I can't get my head around how 2 4wd magazines 1 month apart can do a test on Spotlights, yet be 100% opposite in results.
EG: Winner in magazine A lost in Mag B, and vice versa... Amazingly followed by 2 page spread of advertising from the winners... call me suspicious...
I've seen some vids from magazines that I think you were involved with at mates places where they were nothing more than info-mercials, with more convenient product placement (eg: leaning on the car lookin at the camera saying ARB or whatever brand 20 times) than info on the journey. Nobody needs that. Some were almost cheezy they were that blatant...
Don't get me started on the bloke that cant work on a 4b without the "handbrake" bringing him 400 beers...
Don't get me wrong I hope it works for you, plenty of people say your Shit is good and like it so good luck...
But I can get real world info from forums without any advertising bias that most magazines contain these days - maybe there is, maybe there isnt - every magazine is different... I can ask about DC DC chargers, and cable and have good experienced answers in 24hrs tops.
I dont know the last time I saw a 4b magazine do a test on something that really was Shit actually say that - somehow everything ALWAYS scores a 3-4 out of 5... Dont forget I know with cars that the ones given for testing are not straight off the showroom floor - well 2 car companies blokes in my old bike club worked for had 'special' cars for testing, whch is not the mags fault, but also gives false readings.
I think it was MC news was the last true test I read on the GPZ I think it was, they said it was crap and Kawasaki didnt give them test bikes for 10 odd years after that. But the reader knew the truth.