With our soft floor, open with kitchen out, 10min, add the awnning 15min, our awning is attached permenently, so it's only a matter of dragging it over and 3 poles, we usually don't bother for overnighters.
On our Cape and Gulf trip we had it down too, 10 to 15min open and a 20min pack up.
Hard floor campers are always going to be quicker if only opening the camper, but from there on, they are about the same, so for overnighters the hard floor wins hands down.
Baz.