They're definitely not a gimmick, they have their moment, just like a winch. Biggest problem is misuse, just like a winch. Not cheap, just like a winch... etc, etc.
Used correctly, and they can have you up and going very quickly, and on the beach on your own with no winch points, this can mean the difference between Contuining your journey or a very expensive recovery - or worse!
There's been plenty of times I've chosen a snatch or winch over the Maxtrax, but often they are a godsend. Just another quiver in the bow for me.
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