As a long term advertiser in some of these magazines I can say that I have to agree with you guys in many ways and it seems he with the biggest budget is blessed by rave reviews. As a result I have not renewed my contract with some of these magazines as I believe there credibility has gone out the door and "you" the reader should not be fooled by a well written story with nice glossy photos.
I have had many reviews written on our products over the years and have always said "say it as you see it" and don't hold back. To this day I have not really read anything bad and I have also taken some of there ideas on board for self improvement of our product.
I am about to give a $16500 camper to one of the magazines for a 5 week Kimberly adventure. I have only placed around 5 adds with this magazine in the 9 years I have owned Trackabout....so lets just say I am not really a major advertiser in this magazine.
I am taking this opportunity to trial some new features and product to see how it fairs up to the punishment. The man responsible for taking our camper has already said "he tends to put it through its paces and don't expect it to come back looking so pretty"
We hope to come out of this experience with some useful feedback on these new features and hopefully be able to offer them in time to our clients.
I would also like to think that if its not up to speed and there experiences with this camper are less than enjoyable, that you guys will read and hear about it when the article is published.
I generally don't like giving my campers out for test trials as over the years I have had battery's swapped, gear stolen, trailers blatantly abused through stupidity, and kitchens left so filthy that I have thrown them in the bin just to name a few. BUT I do believe in this journo and I do believe he will say it like it is....and better yet he will treat the camper with some respect !
Cheers
JT