Nobody "HAS" to watch anything. Sit outside for 48hrs and look at the stars, sunrise, clouds, rain, hail, lightning, clouds disappear, sunset, the stars again and go again..
You think this is bad, there will be 12 weeks of "did you see what SHE wore - how could she" shows/magazines/adverts/bags at work driveling about it....
its not going to go away.