Yeah but before Masters came along to keep them honest, Bumblings were tryng to establish themselves in the market place. Now that they have establised matket dominance, and seen many local, smaller hardware stores shut down, and have attracted a client base used to their prices being competitive, without competition, they will rort the punters just like every other dominant monopoly has. Just wait and see.
KB
Bunnings were established as the market leader in quite a dominant manner well before Woolworths attempted to edge into the market via the creation of Masters.
The smaller stores were under pressure for many years before Masters popped up.
Hopefully now Metcash have bought the Home Timber and Hardware business from Woolworths, the HOME stores can regroup and use buying power to compete.
And its hardly a monopoly, while Bunnings are dominant, they have always had Mitre10 and Home plus others to deal with. And if Bunnings prices do ramp up, people will gravitate back to the other players.
I don't completely disagree with you, but Bunnings really were by FAR the dominant force before Masters appeared.