Thats why stores are closing. We all want bargains for reputable brands.
We all want value for money.
Pre internet / online shopping, you'd either spend a few hours ringing around the stores in your area, or visiting them in person. Might find it cheaper on the other side of town, but the extra fuel cost, or travel time negated that saving and you sucked it up and paid the premium.
Fast forward to now and you don't just look at the 2-3 stores in your area, you look at the 2-300 stores in Australia!
Some of the best online stores are bricks & mortar business that were proactive and watched consumer behaviour and changed with the times. Alot of the stores that close, were reactive, or never changed to make themselves standout. Some business owners to need realise their market is no longer their suburb and surrounding areas anymore, its the entire nation.
Last year I wanted a Fiamma F45 awning. Went to 3 caravan parts / accessory places in my area, all 3 had minimal to no online presence. None had any in stock, fair enough, but all just quoted me the RRP. "can you do any better?" "Nupe" was the answer.
Checked out GreenRV's website (2000km from my place) and they were a few hundred cheaper, even with freight! Contacted Adam via Myswag and got an even better deal. Then he arranged for me to pick it up direct from their wholesaler in Melbourne to save freight. The wholesaler is a 10-15 minute drive from all 3 caravan places I visited.
So now a business has a new customer who lives 2000km away.
The other weekend I had a late night 4 figure eBay shopping spree for the new 4by. I could have spent 4-5 hours on my Saturday driving to 4-5 different stores to get everything I needed.
Went to 4 different eBay sellers, who are all bricks and mortar stores. Selected everything I needed, added it to the shopping cart and paid for it all in 1 hit. That was Friday night and by the following Thursday, received everything.
Business need to stay 1 step ahead of the consumer. Not just rely on 'old fashion service'.