Don't know how others feel but having been to a zillion marketing and sales sessions in my life I despise the term "USP" . Makes me want to post the old marketing bingo sheet that some may remember? It reflects poorly on us today that these bozos think we shop at all these different places because of a slogan ! I mean Bunnings could be " cause we are your only hardware choice " most of the above posted SLOGANS work for myswag.