using Gronks CD key
Error
The product key you entered appears to be for software pre-installed by the device manufacturer. Please contact the device manufacturer for software recovery options
As Bird has stated, the laptop apparently has an OEM windows version installed so the key may not activate a new install of windows 10, an oem version is not transferable to a different computer where a retail version is, but it MAY allow the oem install to be replaced with a later version of windows.
I haven't as yet, been required to do a new install over an oem version of windows 7 to win 10, I have successfully reinstalled win 8.1 to my cousin's Sony oem windows laptop after her hard drive died, using a win 8.1 ISO file downloaded from Microsoft and burnt to a DVD.
The download from the link I provided is around the 4 GB size (didn't actually check) but will burn to a standard DVD, some of the early downloads of win 10 wouldn't fit and required a dual layer DVD or 16GB USB.