Cheers Sam!
FWIW, I am married to an 'organisational communications specialist', masters level. She works for one of the big two supermarket chains. These big corporations have NO IDEA when it comes to social media.
Good to see ARB investing in this type of work. Having a look at my 22 year old brother and his mates. Their entire life is social media and they have money to burn.
Congrats!
mike